Cody’s Original Roadhouse is a fun, casual, family friendly Roadhouse that serves “Just Plain Good Food®”. With many diners in this day and age more often frequenting the national restaurant chains they know, Cody’s, the local Floridian franchise, must compete to capture this audience’s attention and patronage.

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Through composing campaigns that target Cody’s Original Roadhouse’s audience over an array of mediums and platforms, the team at Uppercase, inc. helped the franchise maintain healthy growth working together for over a decade-long effort and combat the recent hectic struggles of the restaurant industry through the COVID-19 pandemic.