Lights on Tampa
Artfully illuminating architecture of the Lightning Capital.
For January 2021, Lights on Tampa returned with critically acclaimed, light-based art throughout downtown Tampa. Artwork illuminates the way as visitors experience downtown Tampa on foot, by boat, scooter, or car. Our small but mighty team at UPPERCASE, inc. was tasked to update the branding for the annual event; refresh the website on an all new platform; produce social media and print graphics; design merchandise; and integrate products into a webstore on the site.
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The Impact
Through creating a brand identity that incorporates elements of featured installations of the event, the team at UPPERCASE, inc. refined Lights on Tampa’s presence as a staple of the South Florida public art scene, both locally and online.
The campaign has reached both local and national audiences via digital and social media, as well as media placements in Fox 13 Tampa Bay and That’s So Tampa.
